The Aston Martin experience

Text and Photography: Yousef Alvi

Lifestyle.  Is what our current digital personas try to convey.  No matter what the real world is...our perceived ‘lifestyle’ is what motivates us.  The selfie in front of something expensive, the high dollar meal you just paid for...heck the designer jacket you just tried on...it’s just a mask for our inherent digital inadequacies.  

In the real world lifestyle can open doors for you.  It’s an invitation to the upper echelon of society that comes with wealth, style and art.  The ultimate expression of lifestyle is Aston Martin.

Aston Martin is not just car maker.  It’s a pass into a world that only a few can enjoy but all of us strive to be part of.  It’s an expression of style, substance and speed all rolled into one of the most breathtaking designs ever to grace creation.  Aston Martin is not a nouveau riche cliche...it’s a brand that exudes elegance and history with each firing cylinder.  Let me explain further...

An Aston Martin is a bespoke 3 piece suit in a world of sweatpants.  The design of an Aston Martin is a timeless piece of art that breaks the proverbial neck now and far into the future.  Yes you have the Bond influence coming through but it’s more than that. If you hear an Aston Martin V12 wail at Wide Open Throttle you cannot help but melt to the ground and make noises only your significant other has heard.  

Driving one though will shift your reality.  I have been fortunate enough to drive some exotic machinery in my life but nothing will compare to my first drive in an Aston Martin.  The spine tingling feeling of pushing that exquisite starter button and hearing the V12 come alive is an experience forever ingrained in my synapses.  But hearing it at full song doesn’t just make you scream in delight but sets your soul ablaze with 12 cylinders of fury.

That’s what an Aston Martin does to you.  It makes you feel special and honestly that’s what a car should do.  Instead of a mere appliance and car should speak to you and make you feel well... significant.  That’s what an Aston Martin is to me….it’s significance   

Special thanks to Aston Martin Americas, Geoff Reeves and Valentine Oldham for the privilege.