Let me tell you a story of a truck. That truck was the 2nd generation Toyota Tundra. It was a good truck. Humble, honest and dependable. It was introduced at a time when everyone walked around wearing a fancy hat and a 3 piece suit. That first model used it’s unending strength to dig a canal in a place called Panama. It was then used by a New Yorker who used it’s resilience for digging up oil wells, all in the hopes of uhhhh ‘‘standardizing’’ that oil for the masses (see what I did there? #historynerd)
Obviously I kid…but the last generation Tundra was with us for 15 years! That is a heck of a long time. To put it into perspective, since 2007, there has been:
4 different generations of the F-150
3 different generations of the GM Twins (Silverado and Sierra)
2 different generations of the Ram
To top that off, Dodge themselves went through 3 different owners!
Now in 2022, it is time to put the 2nd generation in retirement and open the door to the new generation. And wow! Instead of an incremental creep forward, this new generation is a giant leap forward for the nameplate.